Water

Water is critical for life, agriculture, power production, and industry, and the treatment and distribution of water for all applications is worth nearly half a trillion dollars. However, increasing water stress, a creaking water treatment and distribution infrastructure, and growing pollution pose a severe threat to future economic growth and human wellbeing around the world. Despite the manifold of problems involving water, many companies and industries are taking up the challenge and developing new and innovative solutions to many of the world's water problems. Meeting water needs represents one of the great business opportunities of the coming decades.

Despite the potential for growth there is substantial risk, and strong business opportunities can be difficult to find. Those that plunge into the water sector without an understanding of varying drivers between different segments and lack an understanding of the competitive landscape risk making poor choices on the direction to expand or invest. In our on-going coverage of the water space, Lux Research helps companies:

• Separate meaningful innovation from background noise
• Navigate large, complex, hyper-local markets
• Compare new technologies and business models against old ones
• Understand regulations, industry inertia, and other unique drivers
• Identify how different technologies interact
• Understand which segments are positioned for growth and which are set to shrink

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